BBC Journalist Komla Adom Urges UPSA Students to Uphold Credibility in Storytelling
BBC journalist Komla Adom emphasised truth, accuracy, and storytelling integrity during his guest lecture at UPSA, inspiring future Ghanaian journalists.
Komla Adom engaging UPSA journalism students during a lecture on credible storytelling.
BBC journalist Komla Adom has called on journalism students of the University of Professional Studies, Accra (UPSA) to prioritise credibility and accuracy in their reporting to succeed in global media platforms.
“We survive by our sources,” he said. “Always check who you are quoting and never publish hearsay. Accuracy is what separates a journalist from a gossip.”
The Art of Pitching a Story
Komla guided students on crafting engaging, ethical story pitches with global appeal. He highlighted:
- Strong, clear story angles.
- Concise top lines.
- Audience benefit and social value.
- Credible human-centered storytelling.
“When you pitch, sell the story with confidence and clarity,” Komla advised.
A Traumatic Experience in the Field
“We were swinging on the sea, helpless, and we thought we might die,” he said. “But thankfully, some people nearby came to our rescue.”
